Giants Can’t Sell PSLs

As the Giants and the Jets prepare to open a new stadium in 2010 that will feature the ultimate sucker-born-every-minute device of requiring people to pay both a fee to enter the facility and a fee for the privilege of putting their fannies in the folding chairs, the Giants are having a hard time selling their allotment of so-called Personal Seat Licenses. According to Neil Best of Newsday, the Giants have exhausted their six-figure season-ticket waiting list, and still haven’t sold out PSLs having price levels of $20,000, $12,500, and $7,500. (Thanks to SportsBusiness Daily for the head’s up.) “We’re not talking about a lot of tickets,” Giants V.P. of communications Pat Hanlon told Best. “We are confident when we move into the new building [in 2010] we will be sold out.” Best points out that the seats currently haven’t been made available to the public. Best also points out that the Giants likely wouldn’t decline to accept a check made out to the team in the amount of $20,000. One big factor in this sssslow market for the PSLs is the economy. But perhaps consumers have gotten wise to this money-for-nothing tool aimed at increasing ticket prices without actually increasing ticket prices.