Barely a week NFL spokesman Greg Aiello informed us that Chargers coach Norv Turner wouldn’t be fined for describing referee Ed Hochuli’s game-changing call as “unacceptable” because the statement didn’t constitute a personal attack or criticism of the integrity of officiating, a league source tells us that Commissioner Roger Goodell has sent a memo to all key employees of all franchises setting the record straight.

Contrary to what we’ve been told regarding the interpretation of rules that expressly prohibit criticism of game officials, the rules will be applied as written.

The key provision appears at Article 9.1(c)(4) of the NFL’s constitution, which generally outlaws criticism, without explaining that criticism is forbidden only if there are personal attacks or criticism based on integrity.

The memo from Goodell mentions the “destructive” and “corrosive” effects of criticism of game officials, and explains that no interest of the league is served by permitting “open season” on those who apply the rules to each and every game.

Goodell’s memo makes clear that any criticism is prohibited, regardless of whether the calls being questioned were accurate or inaccurate.

And the memo isn’t written as if the league has abandoned the prior “personal attacks or criticism of integrity” interpretation.  The memo reads, we’re told, as if that interpretation never existed.

As a result, we think that Norv Turner should have been disciplined.  Cowboys owner Jerry Jones definitely should have been disciplined for his multiple attacks on Hochuli

The penalties are significant.  It’s a $25,000 fine for a first offense.  Eventually, teams could lose draft picks.

Moving forward, any criticism of officials should be — and apparently will be — addressed. 

That’s the right approach, in our view.  Crafting exceptions serves only to invite criticism that deftly avoids crossing the line.  The better scenario is to have no criticism of any kind from team, for teams to privately voice their concerns to the league, and for the media and the fans to be the persons who point out the periodic flaws of judgment and execution committed by the men in the striped shirts.