Early this month we noted that Packers quarterback Aaron Rodgers had fired his agent, Mike Sullivan of Octagon. Now he has a new representative.

Adam Schefter of NFL Network is reporting that Rodgers has hired David Dunn of the firm Athletes First, which also represents quarterbacks including Carson Palmer, Matt Hasselbeck and Derek Anderson.

(UPDATE:  The story initially was reported by Jason Wilde of the Wisconsin State Journal.)

Rodgers is heading into a season in which he is scheduled to make just $680,000 in base salary, a tiny sum for a starting quarterback, and he is likely looking for a new deal.

He can trigger escalators that will give him a significant pay increase for the 2009 season, which is the final year of his contract.  Thanks to signing a rookie contract that, like most if not all first-round deals, based so much of his pay on playing time, Rodgers hasn’t been particularly well compensated, by the standards of a quarterback who was a first-round draft pick, while he held the clipboard and watched Brett Favre for the last three years.