For the first time ever, NFL games will stream over the Internet.  And they’ll be available for viewing at the whopping cost of zero dollars, zero cents.

Wow.

According to Terry Lefton and John Ourand of SportsBusiness Journal, whose story will be published on July 28, the 17 NBC games will be available for viewing at NFL.com and NBCSports.com.

The apparent plan is to use the televised broadcast, with ads sold specifically for the web sites inserted in place of the commercials.

Other NFL broadcast partners aren’t happy with the development, according to SBJ.

“The NFL is changing the rules as we go,” a network source told SBJ.  “The right to stream games was not in any of the contracts we signed.”

NBC also might face friction from affiliates who’ll lose ratings points to folks who watch the game on the Internet instead.