In an effort to expand the appeal of its already appealing Instinct phone, Sprint has come up with a first-of-its-kind YouTube promotion in which folks are encouraged to submit home-made product placement videos.

The first 1,000 submissions get $20 each.  The clip deemed to be the best will pay its maker $10,000.

“We’re asking you to sell out Hollywood style, letting your integrity go for a cold hard cash,” Christian Haas, group creative director at the San Francisco-based Omnicom shop, told AdWeek.

The Instinct’s official web site has the step-by-step instructions.

The contest runs through August 1.  Finalists will be announced on August 8, and the winner will be determined by a public vote that ends on August 22.

Sprint is the official telecommunications partner of ProFootballTalk.  But you already knew that, didn’t you?