After an ESPN report this afternoon that Brett Favre was considering a comeback sparked a frenzy of speculation, Favre himself responded with a brief message to his local newspaper.

Favre replied to a South Mississippi Sun Herald question about the ESPN report by saying, “It’s all rumor.”

When queried about a possible media firestorm, Favre text messaged a reporter at the paper, “No reason for it.”

That sounds like Favre is saying he’s not playing this year. But it’s also a far cry from stating categorically, “I will not play football again.” And unless Favre says that, this story isn’t going away.