We’ve wondered for years why the National Football League doesn’t have some sort of year-end awards show.  (Okay, we haven’t; we just needed a good sentence to kick off this blurb.)

And our vision is finally coming to fruition.

According to SportsBusiness Journal, the NFL is planning to produce a 90-minute television show on the Friday night before the Super Bowl.  It will be set up as an awards show, and the goal will be to provide an official commencement of Super Bowl weekend.

The Super Bowl host city will also host the show, and the show will air on the same network that has the broadcast rights for the game.

SBJ reports that one of the goals would be to provide additional advertising inventory for the network, and to possibly lure movie money, since there will be an entertainment aspect to the production.