Sprint is working hard to distinguish itself from all other wireless providers.  For starters, the Simply Everything Plan provides unlimited minutes and text messages and all of Sprint’s content for only $99.99 per month.

Taking a page from Lee Iacocca’s hands-on approach to marketing, new Sprint CEO Dan Hesse is appearing in television commercials announcing the new plan, which provides customers with far more than the unlimited voice and text packages from other wireless companies.

Here’s the new ad:

 

It’s part of Sprint’s effort to emphasize an immediate approach to customer service, and to draw attention to the capabilities of its products.

As you know by now, unless you just discovered the site in the last week, Sprint is the official telecommunications partner of ProFootballTalk.