Uh-oh.
At a time when the Patriots were giving the Giants no bulletin board material — and the Giants were foolishly giving the Pats plenty — the 18-0 AFC champs have gone and done it.
According to the New York Post, the Pats already have applied for federal trademarks on the terms “19-0″ and “19-0 The Perfect Season.”
In response, the Post applied on Thursday for the rights to “18-1.”
This is far different from the City of Boston planning a parade or the Boston Globe taking early orders on a book commemorating a season capped by a win in a game that has yet to be played. This is the team itself — the Patriots — engaging in presumptuous activities that became part of the public record.
But while the Post also chastises the Pats for the fact that championship gear is already being sold at NFLShop.com, the league’s online store is taking orders for jerseys and hats and other stuff based on either team winning.
Regardless, we’re amazed by the Patriots’ slip, and it might make us re-think our current belief that the Pats will win the game, 42-10.
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